Family, friends, your co-workers: at some point they’ll all mess up and forget your special day, but your favorite brands would never.
Virtually every retailer’s loyalty program includes a birthday reward, but most don’t capitalize on the potential of this high-engagement, annual event.
Our retail clients have had amazing results with their birthday campaigns. One client sent mobile messages to 80 thousand subscribers on their birthday over a six-month period and saw a 31% redemption rate—producing $1.5 million in revenue or $60 per subscriber on average.
Our platform gives retailers even more opportunities to leverage birthdays by expanding available channels and refining targeting through segmentation and data capture.
If your priority is launching a simple birthday promotion, automated segments can help get you there with very little work for your team. You can set the campaign to send a standard message to every subscriber whose birthday you collect—on the date itself or even just during the birth month. Messages can be sent via mobile message, email, or app.
Depending on how much data a brand collects, the platform can use segments and a customer’s profile to customize birthday messages further:
For those retailers struggling with promotions, birthdays could be a good place to begin testing data integration and segmentation. Results from birthday campaigns can help inform a retailer’s approach to campaign optimization and management.
This year, say more than “Happy Birthday.” You might just get what you want in return.