Clutch Unveils First Phase of “Clutch Active Marketing Intelligence” - Redefining AI-Driven Customer Engagement
AMBLER, Pa., March 26, 2025 (Newswire.com) - Clutch, a leading AI-powered CDP, Loyalty, and Retention Marketing Platform, today announced the launch of the first phase of its proprietary "Clutch Active Marketing Intelligence" (AMI) module. Clutch AMI is an intelligent, end-to-end extension of the Clutch platform that optimizes and executes real-time, omnichannel 1:1 customer interactions. It automates offers, engagements, tactical decision-making, configuration, and campaign execution-all with a single click.
Unlike traditional AI, which only provides insights or automates simple tasks, Clutch AMI is an AI-powered marketing co-pilot that forecasts, executes, and optimizes in real-time. Traditional AI is reactive. Clutch AMI is proactive-constantly learning, adjusting, and optimizing marketing efforts, in the moment. Clutch Active Marketing Intelligence (AMI) ingests real-time omnichannel customer data from POS, Ecommerce, and other channels, forecasts outcomes, and instantly executes tactical configurations of segments, 1:1 offer logic, campaign setup, and instantly executes these marketing actions all under human supervision. This leap in the evolution of integrated AI-driven marketing enables businesses to move beyond static automation and embrace dynamic, data-driven engagement strategies that continuously optimize over time.
