A campaign such as this is a significant undertaking—producing 25 days of engaging content, including video and games, is no small task. But it can bring great dividends. In addition to driving engagment and growing subscribers, our client used their Advent calendar campaign to:
Planning something similar? Consider this sample messaging for your own Advent or 12 Days of Christmas campaign
The holidays are almost here! Who is at the top of your list?
a) My girl
b) My guy
c) My kids
d) My BFF
e) Myself
Respond with recommended products based on their shopping needs. Going forward, build their priorities into a segment strategy—send offers for children’s products for those who reply with “My Kids,” for example.
Tired of shopping for everyone else? Enter to win a gift basket for us—just reply with your email address!
Now you’ve linked two first party IDs for this subscriber — mobile and email.
Hosting for the holiday? Plan dinner out before or on Christmas Day! Text us your zipcode, and we’ll send a list of restaurants in your area.
Collect location information for your subscribers and help them out by recommending a hot spot in their area. Bonus—you can tie these shoppers to a home store location!
Have a few things left on your list? Visit <home store> on <Date> for free gift wrapping!
Drive store visits and add a little extra holiday magic with a festive store event.
Birthstones make a great gift. Tell us your date of birth, and we’ll tell you your birthstone!
Collect DOB and know when to celebrate customer birthdays in the next year.
We wish you a Merry Christmas! Spread the joy with a 20% off coupon you can share with friends.
Let your subscribers refer new users! Send a link with an opt-in form requiring mobile number and email. Now you’ve identified a loyal brand advocate and gained another subscriber.
The ten biggest shopping days in the year are expected to take place between Thanksgiving and Christmas Eve, so customers are already ready to engage with your brand. Using messages like these, With sprinkled in alongside typical content like videos, scratch-off campaigns, and special offers, you can replicate our client’s success and set yourself up for a strong start to next year.