Stage Stores Uses Mobile for Hurricane Relief
850 store retailer Stage Stores is using mobile to help hurricane Harvey victims in a big way. The brand is offering a one-time, 50% off coupon to help consumers replace clothing that may have been lost or destroyed in the storm.
Stage made good use of its mobile program, leveraging location-specific segmentation and opt in keywords to get the message out to the right audience at the right time.
Current mobile subscribers in the brand’s Texas markets received the offer while all stores promoted the effort with signs displaying text opt-in keywords to drive awareness and opt ins for the program.
Since the first objective was to provide relief, the brand generously provided the discount without requiring the consumer to subscribe to the mobile messaging program.
Store | Opt-in Keywords: Text to 38228*
- Stage – REBUILD
- Bealls – RELIEF
- Goodys – RENEW
- Palais Royal – HEALING
- Peebles – HOPING
We are proud to help Stage help those in need using mobile messaging to get the word out! For more about Stage’s hurricane relief efforts – including their partnership with the Red Cross – visit them here.
* By sending in this keyword, you consent to Stage Stores sending up to 10 texts/month to this number using automated technology. Consent is not a condition of purchase. Msg. and data rates may apply. Text HELPfor help. Text STOP to opt-out. See http://www.stage.com/alerts/ for more info.
