Clutch Health

Healthcare went consumer. We built the platform that meets people there.

Behavior Orchestration brings behavioral intelligence, financial incentives, and gamification into one platform that turns intention into action, and action into lasting outcomes.

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The problem

Most healthcare systems have been built for administrative control, not for the people in the center of it.

They were built to manage money, not behavior. 300,000 health apps digitized the problem instead of solving it. You cannot engage someone the system was never designed to serve.

Episodic

Siloed

Transactional

Channel-Limited

Consumerism Rises

Costs are accelerating, consumers are ready to act, and the tools finally exist. 2026 is the inflection point.

$800B+

Self pay market growing at 21.8% CAGR

89%

Of consumers will shop for care in at least one category

28%

Of total cost now paid by consumers, second only to the federal government

9%

Employer cost increase for 2026, beating projections two years running

The will is there. The only question is who gives consumers the tools to act on it.

Move the member to the center, and you change the behaviors that drive outcomes for everyone.

Every other player organizes around its own function: the plan around claims, the health system around encounters, the pharmacy around fills. Clutch Health organizes around the person, threading each channel and each moment into one continuous journey. When the member is the fixed point, the financial moment stops being a dead end and becomes the trigger for the next healthy action.

The Answer

Behavior Orchestration: one platform, three pillars, built for healthcare.

Not a CRM. Not an email tool. A continuous learning system that understands each person over time and coordinates journeys, not just messages.

Behavioral Intelligence

AI that learns from real behavior and adapts in real time.

Longitudinal member profiles
Micro segmentation
Predictive compliance scoring
Omnichannel orchestration

Financial Incentives

Money moves behavior. We make it compliant and habit forming.

Branded and white label cards
Real time digital fulfillment
CMS and Medicaid compliant framework
Tied to behavioral triggers, not standalone rewards

Gamification

The daily feedback loop that makes new behavior stick.

Task based programs and streaks
Multi touch daily engagement
Process step validation
Habit forming behavioral loops

Behavioral Intelligence + Financial Incentives + Gamification = Behavior Orchestration

Get a Demo See the Outcomes

One Platform, Every Population

Match intensity to the population, and run any capability at any point on the continuum.

Engagement is not one size fits all. Different consumers need different levels, and the hardest to reach often require the most intense engagement. They are also the people who drive the biggest bills. The core platform, financial incentives, and gamification each cut across the entire continuum, so you match the mix to the person and change it as they do.

Low Intensity

Episodic outreach: a single reminder or campaign

Medium Intensity

Sustained engagement: months of nudges for chronic needs

High Intensity

Complex behavior change: daily engagement for the highest risk

Behavioral Intelligence

Targets, predicts, and personalizes at every level

Financial Incentives

Motivate action wherever it moves behavior

Gamification

Daily loops, from light touch to high touch

You do not have to pick a tier. The same platform flexes across every population at once, and the mix shifts as people move along the continuum.

The Proof

No one else brings all of this together under one roof.

Incentive science, clinically validated engagement, and AI personalization, in one platform. The outcomes follow.

80-85%

Medication adherence in live deployments

-2.0 pts.

A1c reduction in 12 weeks, WV Medicaid T2D

8X

Return on investment, commercial payor programs

$6,234

Cost saved per person per year

19%

Email click through vs. 2-3% benchmark

See Case Studies

Start Simple, Scale Smart

You do not have to buy the platform. Start with a single use case.

Share one population and one goal. We run the project end to end, prove the lift, and grow from there. No platform purchase and no IT project to get going.