Forrester Wave Report Names Clutch A Strong Performer
As the digital world becomes increasingly complex and customers become increasingly sophisticated, brands require advanced technology solutions that allow them identify, understand and motivate their customers in order to build meaningful cross-channel connections with them.
Clutch’s mission is to deliver this with streamlined customer solutions engineered specifically for the complex needs of today’s marketer, coupled with strategic advisory and support that can serve as an extension of your marketing team.
With this, we’re excited to announce that Clutch has been named a Strong Performer in The Forrester Wave™: Customer Loyalty Solutions For Midsize Organizations, Q1 2016 (subscription required). We’re especially thrilled that the report recommended that brands consider our advanced solutions if they need “marketing support that goes beyond loyalty.”
Of particular note, Forrester recognized Clutch for our “clean and intuitive user interface, and strong metrics and key performance indicator (KPI) definition capabilities.” The Wave report also included Clutch as one of two vendors that offer a broad array of loyalty, gift card, and marketing solutions targeted at midsize organizations with budding loyalty programs.
“Consider Clutch if you need marketing support that goes beyond loyalty.” – Forrester
As Forrester stated, “Clients [of Clutch] praise their account management and willingness to go above and beyond.” Clutch also received the highest score possible for our solution’s pricing structure.
“Our team approaches genuine loyalty for the brands we partner with as a byproduct of the overall tailored experience a customer has beyond a simple loyalty program,” explained Ned Moore, CEO of Clutch. “It’s gratifying to see Forrester recognize, in our opinion, the value of this approach and point to us as a leading solution in the market in their Wave report.”
As with all Forrester Waves, vendors were rated based on the capabilities of their current offering, their strategy and market presence.
To evaluate vendors and their products against criteria for the Wave, Forrester analysts gather details of product qualifications through a combination of lab evaluations, questionnaires, demos, and/or discussions with client references. They send evaluations to the vendors for their review, and adjust the evaluations to provide the most accurate view of vendor offerings and strategies. Forrester sets default weightings to reflect their analysis of the needs of large user companies and then score the vendors based on a clearly defined scale.
